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The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

29 Jun 2012 | by Stuart Derrick

of research looking at propensity to purchase, and, to my surprise, it showed how Olympic association would ...

Sandy Purewal: The work does the talking

28 Jun 2012 | by Sara Luker

Jon Lonsdale (MD of Octopus Communications) and Billy Hamilton-Stent (MD of the group's research ...

Samsung Electronics UK & Ireland's Andrew Garrihy on the brand's global growth and Olympic legacy

21 Jun 2012 | by Matt Chapman

for fear of being lost in the clutter (research from Liberum Capital predicts the TV ad market will be down ... ' of this push as it is home to its European headquarters, quality assurance and a research centre. Samsung ...

Saatchi & Saatchi - New Directors' Showcase

21 Jun 2012 | by Katherine Levy

to searching for new talent. As a result, websites such as Vimeo and YouTube become essential research tools ... by op art, and that de Crecy's music inspired them to draw on the genre. "We researched how to make op ...

Meet the no-collar workers

20 Jun 2012 | by Nicola Clark

a Europe-wide quantitative research project, 'Millennials in the Working World', to unravel not only what motivates but also alienates this generation. Helen Rose, senior director of research ... and constant feedback. It is not surprising, therefore, that the research reveals they feel shortchanged when ...

Make or break time for the market research industry

15 Jun 2012 | by Alan Mitchell

With so many fresh sources of data on offer, the market research industry faces major threats...Be honest. When I say 'market research', what image does it conjure up in your mind? A middle ... and unfairly outdated, but it illustrates a common dilemma. The world around market research - and researchers ... for the industry. The first is how companies view and use research. Is it the voice of the customer at the heart ...

Double Standards - How can newspaper brands utilise social media?

14 Jun 2012

is hugely valuable - readers' feedback provides useful data, it can be used as a research tool to move ...

Food & Drink: McCain's jackets are ready to deliver

14 Jun 2012 | by John Owens

The new product was the second biggest selling frozen line in Co-op stores during launch week. Research ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Customer insight

13 Jun 2012

olds owes much to the insights gleaned from qualitative research. A poster campaign in two phases ... . Researchers spent time observing 11-15 year olds and asking them about their attitudes to risk and road safety ... on the road, with research showing that the worst case outcome for this age group was not the risk to oneself ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing for sustainable consumption

13 Jun 2012

felt organisations were simply box ticking. Research showed potential customers did not want to see ... qualitative and quantitative research, which led to strong results, and praised its good, hard numbers. Email ... and market share increased by 38%. HIGHLY COMMENDED Unilever FMCG giant Unilever's research ...

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