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Live stream: Screen Life - the view from the sofa

28 Jun 2012

and facts on TV today. 9.40 - 10.00: Setting the scene for the screen Neil Mortensen, Research ... .00: Part 1: Motivations, mechanics behaviours Rob Ellis and Dr Ali Goode of COG Research, will discuss the key questions that drove the research and how they were addressed. They will share some ...

Think BR: Can viral make my media plan sick?

28 Jun 2012 | by Tara Beard-Knowland

of an ad going viral? According to research we ve done in the UK and US, enjoyment, and in particular ...

Think BR: Opt-in to an opt-out audience

27 Jun 2012 | by René Rechtman

, research has shown that excessive marketing can even turn consumers against a brand, making them less ...

Think BR: The language of contrition

27 Jun 2012 | by Liz Doig

thing to do, and many companies have struggled to get it right. But recent research shows ...

The changing gamer

26 Jun 2012 | by Alice Dunn

in their household. Further qualitative research highlights the social element of playing the Wii as a major driver ...

Trading places: this week's people moves

22 Jun 2012 | by Maisie McCabe

-Mobile 's head of future propositions, to the newly created role of market research director. Wainwright will be responsible for the UK-based market research unit, developing audience and retail insights. He will report ...

Think BR: Transparency and tablets

20 Jun 2012 | by Craig Constantinou and James Ranson

infancy, Gartner research indicates that there will be almost 950 million tablets in circulation by 2015 ...

Think BR: Are you on your mobile?

19 Jun 2012 | by James Connelly

options, it is a sector that is forever developing and changing. Research continues to show ...

Think BR: Don't twist the numbers

18 Jun 2012 | by Eoghan O'Neill

launch, the effects of a campaign or an adverse event. From our perspective as a market research ... on top of traditional survey research such as a brand health tracker, which can validate the results ...

Queen's Jubilee extravaganza provides national lift

08 Jun 2012 | by Daniel Farey-Jones

s research that found Britain feels more connection with the Queen this time around, and the monarchy has ...

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