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'I'm irritated with anodyne, Eurotrash advertising' says Suzuki marketing chief

. More recently our market research shows consumers are aware that we make cars but they find it trickier ... changed. The average buyer spends a much larger period of time digitally grazing, researching and looking ...

Suzuki targets families in shift to product-led marketing

The TV campaign, created by Red Brick Road, breaks on Monday (2 July) with the new strapline, "Once you try it, you have to have it". The campaign is based on internal research that claims 50% of consumers who test drive a Suzuki car go on to make a direct purchase. It runs under the brand's 'Way ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

-president of research and insights, observed 'an emerging movement for [family] moments' in which brands can play a part ...

Private Hear: June 2012

ads this month struck me on the first listen. I am not a great believer in research groups ...

All you need is love to make people like your brand more

-head" research debriefs, not fully believing the results but not daring to unpick the powerful combination ... intuitive hunches; I feel, therefore I am. Contrast this with our research tools. Ideas are mostly tested ... is for this new thinking about communications to really cut through with research agencies, creative agencies ...

Saatchi & Saatchi - New Directors' Showcase

to searching for new talent. As a result, websites such as Vimeo and YouTube become essential research tools ... by op art, and that de Crecy's music inspired them to draw on the genre. "We researched how to make op ...

Cannes 2012: No 'breakthroughs' in Cyber Lions says jury President

that "bookended" the industry, Tait added. He described the Nike campaign as involving a great deal of research ...

Adwatch (June 20) Top 20 recall: Pets at Home

= ( ) Aviva Abbott Mead Vickers BBDO/ ZenithOptimedia 41 5= ( ) Cancer Research UK ...

BA tells nation 'Don't Fly' in support of Olympics

of the campaign pushes BA's 'Home Advantage' messaging, which highlights the airline's research into the benefits ...

Sharp 'FanLabs' by Work Club

Work Club has launched Sharp FanLabs, a research project monitoring the emotions of thousands

 

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