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'I'm irritated with anodyne, Eurotrash advertising' says Suzuki marketing chief

. More recently our market research shows consumers are aware that we make cars but they find it trickier ... changed. The average buyer spends a much larger period of time digitally grazing, researching and looking ...

Prostate Cancer drops Charity from name because of negative connotations

, but we provide advice from nurses, support, and information from healthcare professionals and researchers ... said: "We need to be funding research that is going to find the breakthrough answers. There isn't enough research on the disease at the moment, and there isn't a simple screening programme for men to ask ...

Think BR: Can viral make my media plan sick?

of an ad going viral? According to research we ve done in the UK and US, enjoyment, and in particular ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

-president of research and insights, observed 'an emerging movement for [family] moments' in which brands can play a part ...

Think BR: Opt-in to an opt-out audience

, research has shown that excessive marketing can even turn consumers against a brand, making them less ...

Unofficial Rolex page is top for brand engagement on Facebook

measured for the research, thanks to the unofficial Rolex Watches page . This indicates that about one ...

Cannes 2012: Ignore 'millennium moms' at your brand's peril, warns Kraft boss

for [family] moments," said Lauren Weinberg, Yahoo! s vice-presidentof research and insights, which is a ... and quantitative research in Argentina, China, France, Colombia, India, the UK, Mexico, the US and Russia, revealed ...

BA tells nation 'Don't Fly' in support of Olympics

of the campaign pushes BA's 'Home Advantage' messaging, which highlights the airline's research into the benefits ...

Think BR: Don't twist the numbers

launch, the effects of a campaign or an adverse event. From our perspective as a market research ... on top of traditional survey research such as a brand health tracker, which can validate the results ...

Sainsbury's buys HMV's stake in e-book retailer

earlier this year. Anobii itself is an online e-books platform which enables readers to research titles ...

 

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