Search results for "Research

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'I'm irritated with anodyne, Eurotrash advertising' says Suzuki marketing chief

29 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

. More recently our market research shows consumers are aware that we make cars but they find it trickier ... changed. The average buyer spends a much larger period of time digitally grazing, researching and looking ...

The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

29 Jun 2012 | by Stuart Derrick

of research looking at propensity to purchase, and, to my surprise, it showed how Olympic association would ...

Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads

29 Jun 2012 | by Arif Durrani

Rechtman, who is head of AOL Advertising International, draws on Upstream research in the US that found three quarters of millennials (66%) reject digital advertising, and a third of them hate the brands that are targeting them. "Online advertising has zero influence on this group," warns Rechtman ...

Morrisons and Waitrose claim highest proportion of 'grocery groupies'

29 Jun 2012 | by Matthew Chapman

", according to research from media agency Starcom MediaVest Group (SMG)....shoppers it gets through the door. "This research unearths a hugely influential vocal minority in the UK ...

BlackBerry to make 5,000 job cuts and delays phone launch

29 Jun 2012 | by Matthew Chapman

BlackBerry maker Research in Motion (RIM) is to axe 5,000 jobs from its global workforce

Brand barometer: Women's magazines, which one is most prominent online?

29 Jun 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Lipton Ice Tea in 'Teavolution' campaign

28 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

was launched earlier this year. Jon Evans, head of seed brands at Britvic, said that internal research ...

Canon pioneers Eye Amplify NFC sites

28 Jun 2012 | by Nick Batten

study in partnership with brain-imaging research company, Neuro Insights , which examined the effects ...

Brands sign Oliver C4 placement deal

28 Jun 2012 | by Maisie McCabe

and, as such, we'll be investing in research to help us prove this." ...

Prostate Cancer drops Charity from name because of negative connotations

28 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

, but we provide advice from nurses, support, and information from healthcare professionals and researchers ... said: "We need to be funding research that is going to find the breakthrough answers. There isn't enough research on the disease at the moment, and there isn't a simple screening programme for men to ask ...

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