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Lipton Ice Tea in 'Teavolution' campaign

was launched earlier this year. Jon Evans, head of seed brands at Britvic, said that internal research ...

Canon pioneers Eye Amplify NFC sites

study in partnership with brain-imaging research company, Neuro Insights , which examined the effects ...

Brands sign Oliver C4 placement deal

and, as such, we'll be investing in research to help us prove this." ...

Prostate Cancer drops Charity from name because of negative connotations

, but we provide advice from nurses, support, and information from healthcare professionals and researchers ... said: "We need to be funding research that is going to find the breakthrough answers. There isn't enough research on the disease at the moment, and there isn't a simple screening programme for men to ask ...

Rattle and Hunter leave Aegis in restructure

international and global client teams in Carat and Vizeum, communications strategy, research, insight and global ...

Creative duo Yan and Luke unveil start-up shop Fabula

of the research and development arm Platform in 2009. ...

Live stream: Screen Life - the view from the sofa

and facts on TV today. 9.40 - 10.00: Setting the scene for the screen Neil Mortensen, Research ... .00: Part 1: Motivations, mechanics behaviours Rob Ellis and Dr Ali Goode of COG Research, will discuss the key questions that drove the research and how they were addressed. They will share some ...

Suzuki targets families in shift to product-led marketing

The TV campaign, created by Red Brick Road, breaks on Monday (2 July) with the new strapline, "Once you try it, you have to have it". The campaign is based on internal research that claims 50% of consumers who test drive a Suzuki car go on to make a direct purchase. It runs under the brand's 'Way ...

Is media owner data sound?

of these figures may force the industry to reassess deficiencies in current industry research. But he is rather ... that media agencies (and clients, come to that) tend to be somewhat cynical about research in general. He ... of initiative is welcome, but it would never satisfy agency or client requirements. We need objective research ...

Think BR: Can viral make my media plan sick?

of an ad going viral? According to research we ve done in the UK and US, enjoyment, and in particular ...

 

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