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Immediate Media prepares for job cuts across sales and editorial

01 Jun 2012 | by Nick Batten

and accountability across platforms. The company's Insight (research) team is also be restructured around markets ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

agency. He went on to land a role as a temporary marketer at Research in Motion, working on BlackBerry ...

The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

, Cheltenham, Words by the Water, Bath and Dublin Writers book festivals last summer; its own research claims ...

Brand barometer: High-street beauty brands, which one is most prominent online?

01 Jun 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

at ITV, is joining the Broadcasters' Audience Research Board as its chief executive, replacing Bjarne ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase..., obtaining and sharing. What is different about the Customer Journey research is that we can investigate ... panel, and 2,200 in the dynamic stage of the research, carrying mobile handsets for two weeks, with each ...

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

processes, but all too often the research design is conducted in isolation. Effective stakeholder engagement at the outset to ensure all relevant units and influencers are involved in the research design ... the right touchpoints Clearly it s also crucial that the research reflects the true customer experience ...

Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

This is Britain s third crack at celebrating Elizabeth II's reign, and research from MPG Media Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977 ... % of these people agreeing that the Jubilee makes them proud to be British. We know from MPGMC s ongoing research ...

Media: Sixties radio launch an absolute success

01 Jun 2012 | by John Owens

as online coverage on Sky New and BBC News. Results Harris Research showed that prompted awareness ...

 

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