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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

, rather than finding a way to respond quickly when things do. Research doesn't help. Consumers can ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. That involves a lot of research, working hand-in-hand with planners. Maratier also makes a point of meeting ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Infrastructure India calls in Merlin for financial brief

09 May 2012 | by Alec Mattinson

and research executive Chantal Hadley. Redleaf Polhill previously handled IIP s financial PR account ...

Save the planet marketing 'won't change consumer behaviour'

03 May 2012 | by Gemma Charles

Friendly' drive, will fall foul of consumer complacency, according to new research...." increasingly elicited responses such as, "I've had enough of green". The research was conducted ... "more worrying green saturation" was taking place. The research recomends companies "take on each ...

 

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