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Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

. In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ... as best practice examples of this, but our research shows that many others are also doing ...

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

an accurate indication of actual marketing trends in the whole economy. In the FindGood research ...

 

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