Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
, rather than finding a way to respond quickly when things do. Research doesn't help. Consumers can ...
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Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
, who uses it to inject vigour into the data produced by research firm Kantar, where he is creative ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
Harrington cites research from the Risk Advisory Group, which vets candidate credentials for employers, which ... research from employment-law specialists ELAS reveals that a third of managers admit to lying ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
-to-back shifts behind the bar, and gain insights unavailable in a research debrief. If your category is beauty ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
Brand Manager of the Week: Thuy Nguyen
09 May 2012
Describe yourself in three words. Enthusiastic, loyal and happy. What would you be if you weren't a brand manager? A photographer for National Geographic, or I'd work in consumer research. What advice would you give someone starting their marketing career? Work for a brand you ...
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
with more 'conventional' research, but in the meantime we will watch their apparent market impact ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
box, opposite page). Researcher IDC predicts that RTB in the US will grow at a compound annual ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
Friendly' drive, will fall foul of consumer complacency, according to new research...." increasingly elicited responses such as, "I've had enough of green". The research was conducted ... "more worrying green saturation" was taking place. The research recomends companies "take on each ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
US study, just published in the Journal of Consumer Research, your sudden upsizing is no accident ... from the researchers is one that's borne out by wider empirical evidence: those in society who live ... of clearer labelling and reduced-fat options. This research shows how easy it is for those arguments ...
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