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Innocent tops the Social Brands 100

29 May 2012 | by Gordon MacMillan

The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

sector, retailer brands account for just 11% of the market and research shows only 15% of shoppers opt ...

Measuring emotional engagement through biometrics

08 May 2012 | by Keith Glasspoole

with more 'conventional' research, but in the meantime we will watch their apparent market impact ...

Save the planet marketing 'won't change consumer behaviour'

03 May 2012 | by Gemma Charles

Friendly' drive, will fall foul of consumer complacency, according to new research...." increasingly elicited responses such as, "I've had enough of green". The research was conducted ... "more worrying green saturation" was taking place. The research recomends companies "take on each ...

Helen Edwards: Grand incentive to alter pack mentality

02 May 2012 | by Helen Edwards, PPA, Business columnist of the year

US study, just published in the Journal of Consumer Research, your sudden upsizing is no accident ... from the researchers is one that's borne out by wider empirical evidence: those in society who live ... of clearer labelling and reduced-fat options. This research shows how easy it is for those arguments ...

 

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