25 May 2012
| by Alan Mitchell
. That involves a lot of research, working hand-in-hand with planners.
Maratier also makes a point of meeting ...
25 May 2012
was
an associate vice-president. Eden Research, the agrochemical company, has brought in Walbrook PR as
its financial PR adviser. The agency will advise on comms with the
financial media, research analysts and small ...
25 May 2012
A study funded by the British and Australian medical research councils
and the British Heart Foundation (BHF) has found statins cut the risk of
heart attacks and strokes by a fifth, regardless of the health of the
person taking them. About the study The research suggested that the benefits of taking ...
Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
The research was conducted in February by Dynamic Markets among companies with more than 250 ...
, but our research shows that many marketers are still struggling to make effective use of the data that their business holds across multiple channels."
The research showed that even the group that had an effective ...
24 May 2012
| by Campaign staff
Instead of a drawn-out process involving the issuing of RFIs, shortlists, creative treatment for the pitch and detailed post-pitch research of ideas, AAI is cutting the process down to a maximum of four to six weeks.
Four agencies or fewer will be invited to compete, with the initial selection based ...
24 May 2012
| by John Tylee
Announced in Nov 2012:
Market research
Communications planning
Strategy ...
24 May 2012
With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK.....
And I think that there's one commercial here that did just that - Cancer Research UK .
It opens ...
? . Hmmm. Which? is used by my dad. He researches different products carefully to ensure he buys just ...
, Cancer Research UK . This is advertising that demonstrates the power of packaging - in this case ...
24 May 2012
| by John Owens
their feelings towards their mobile phone and how they felt if they lost it. This research showed that 66 per ...
A TLG-led audit of 269 research reports produced by the UK's top lawyers, accountants, banks and insurers found that 73 per cent failed to generate coverage in the UK's most influential media ...
sufficiently transparent about the research process); opinion (clarity and conviction in analysis ...