Search results for "Research

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From 1930s 'Brand Man' to today: the evolution of the brand manager

. That involves a lot of research, working hand-in-hand with planners. Maratier also makes a point of meeting ...

City & Corporate: The Week in the City

was an associate vice-president. Eden Research, the agrochemical company, has brought in Walbrook PR as its financial PR adviser. The agency will advise on comms with the financial media, research analysts and small ...

Healthcare: On the Agenda - Statins advised for the over-50s

A study funded by the British and Australian medical research councils and the British Heart Foundation (BHF) has found statins cut the risk of heart attacks and strokes by a fifth, regardless of the health of the person taking them. About the study The research suggested that the benefits of taking ...

Jaguar steps up social media strategy to boost innovation

Jaguar is already active in the social media space and in some recent research by iProspect revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ...

Most businesses lack effective single customer view, finds survey

The research was conducted in February by Dynamic Markets among companies with more than 250 ... , but our research shows that many marketers are still struggling to make effective use of the data that their business holds across multiple channels." The research showed that even the group that had an effective ...

AAI axes creative treatment to streamline pitch process

Instead of a drawn-out process involving the issuing of RFIs, shortlists, creative treatment for the pitch and detailed post-pitch research of ideas, AAI is cutting the process down to a maximum of four to six weeks. Four agencies or fewer will be invited to compete, with the initial selection based ...

Agency concern over post-COI plan

Announced in Nov 2012: Market research Communications planning Strategy ...

Private View: Dave Trott and Sarah Golding

With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK..... And I think that there's one commercial here that did just that - Cancer Research UK . It opens ... ? . Hmmm. Which? is used by my dad. He researches different products carefully to ensure he buys just ... , Cancer Research UK . This is advertising that demonstrates the power of packaging - in this case ...

Digital: Nomophobia drives SecurEnvoy sales

their feelings towards their mobile phone and how they felt if they lost it. This research showed that 66 per ...

Media ignore bulk of research reports, finds TLG

A TLG-led audit of 269 research reports produced by the UK's top lawyers, accountants, banks and insurers found that 73 per cent failed to generate coverage in the UK's most influential media ... sufficiently transparent about the research process); opinion (clarity and conviction in analysis ...

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