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Helen Edwards: Lies, damn lies and 'dataviz'

30 May 2012 | by Helen Edwards, PPA Business columnist of the year

, who uses it to inject vigour into the data produced by research firm Kantar, where he is creative ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

, rather than finding a way to respond quickly when things do. Research doesn't help. Consumers can ...

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

. In recent Ipsos MORI research among business journalists, almost all (87%) agree that retailers need ... as best practice examples of this, but our research shows that many others are also doing ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

. Recent Outdoor Media Centre research has found that out of home advertising has the ability to influence ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

are essential for an innovation to make it from research proposition to consumer heuristic. People looking ...

Russell Davies: Great technology is useless if it's giving people the creeps

24 May 2012 | by Russell Davies

to the technologies we all get told about every day for more and better targeting, for more accurate research and more ...

Think BR: Making the most of Euro 2012 sponsorship

23 May 2012 | by Jamie Robertson

know from our research that brands which put significant spend behind their association reap greater ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

used effectively by Apple. Consumers are also using mobiles to research in-store and this creates a ...

Think BR: Advertising for the second-screen

22 May 2012 | by Andrew Fisher

recent study conducted by media research company Nielsen, which surveyed tablet users in the US, shows mobile devices serving as a second screen The research found that 45% of respondents used social ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...

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