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Lifeline: More!

31 May 2012

stories, style and beauty tips. June 2012: Following year-long research into the tastes of the magazine ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

31 May 2012 | by Russell Davies

to research people and there's no "next of kin" left to authorise it - what happens then? How long do ...

Is outdoor trading dated?

31 May 2012

patterns of every conceivable form of outdoor advertising. Previous research has focused just on the sector ... a lot in producing a robust new research currency - and that will certainly lend itself to different ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

31 May 2012

did he champion census-based demographic and economic research, he devised the concept of the account ...

Things we like

31 May 2012

with the ads using the technology, cited by users as being easy to use. The research found that 87 per cent ...

The real cost of pitching

30 May 2012 | by Kate Magee

shouldn't need to go for big pitches all the time. You can do your research by paying attention to big ...

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

to get radio on the plan. The radio station-funded research tool RadioGauge has offered free research ... , the RAB continues to produce award-winning research. A likeable man from Runcorn with an intelligence ...

Double Standards - 'Out-of-home and mobile will be great partners'

24 May 2012

greater measurability. With research saying how 50 per cent of consumers are now downloading promotions ... , they are; in others, less so. But our recent near-field communication research has shown generally positive ... and to its Facebook "like" page. Our research in partnership with Clear Channel into smartphone interaction ...

All about ... Facebook's future

24 May 2012 | by Alasdair Reid

- and perhaps exponentially. This latest GM development, based as it was on seemingly damning research ... ). 2GM's decision coincided with the publication last week of research from Associated Press ...

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