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Brand barometer: Top five Premier League football clubs, which one is most prominent online?

in share of voice. The research found that the celebrity of Manchester United's players was one ... -party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience segmentation ...

Youth and social media

Researching younger age groups has never been easy. The typical teenager has always been difficult ... rates amongst younger respondents for market research. However, what is new today is the advancement ... -24, how they engage with new technologies and how we can, as market researchers, ensure that this elusive ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

box, opposite page). Researcher IDC predicts that RTB in the US will grow at a compound annual ...

Public Affairs: Soap Box - Gideon Skinner, research director, Ipsos Mori

The underlying political story since the general election has been the steadfastness of the Conservative vote.

Healthcare: The Week in Healthcare

in by Albany Molecular Research, which provides manufacturing services to pharma companies. ...

 

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