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Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics

Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how consumers make decisions and how different media platforms impact choices. Asked if the Olympics were ...

Ogilvy's Sutherland makes a stand for marketing's 'third eye'

relying too much on consumer research, Sutherland noted no one would have suggested a good way ... said: "We need the third eye of behavioural economics to tell us what logic won't and market research ...

Brand barometer: Car insurers, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

investment? Have the hotels benefitted individually? Our research told us that guests who have free time ...

Public Sector: Scottish PR position 'unlikely' to be filled

, research, design, direct marketing and events management shortlisted for inclusion. The tender is being ...

 

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