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'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

to new research....A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

17 May 2012 | by John Reynolds

and asked questions such as "What are the implications of a more data-focused and less research ...

The truth about lying on your CV

17 May 2012 | by Suzy Bashford

Harrington cites research from the Risk Advisory Group, which vets candidate credentials for employers, which ... research from employment-law specialists ELAS reveals that a third of managers admit to lying ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...

Smart DRTV: harnessing a potent mix of mass market reach and data

17 May 2012 | by Alison Meredith

on it? Yet success with smart DRTV is far from simple. As our qualitative research shows, smart DRTV ... , are core in creating effective DRTV campaigns. Results from WPN s research confirmed what we already ... responding later - people don t like making instant decisions, they want to research, consider and be a ...

CIPR and Hanson Search survey reveals comms gender gap

17 May 2012 | by Sara Luker

in perceived status (59.9 per cent). Watch the PRWeek podcast on the research here ...

Reputation Survey: The coalition Government - Coalition goodwill takes a nosedive

17 May 2012

Positive sentiment towards the coalition Government has dropped to its lowest level for three years, according to PRWeek/OnePoll's research. When survey respondents were asked their opinion ... ,000 members of the public conducted by global research agency OnePoll HOW I SEE IT - CHRIS RUMFITT, MD ...

All About ... The PPA conference

17 May 2012 | by Nick Batten

that it still has a role to play: "All of the research we have shows that magazines are seen as a portal ... of The Economist as an example, Andrew Rashbass, its group chief executive, highlighted some of the research that has been carried out concerning its website: "What we found during our research was that the 'lean ...

Danny Rogers: An intriguing future awaits Bell Pottinger

17 May 2012 | by Danny Rogers

work. Its holding company Chime was even more diverse, adding advertising and market research ...

Russell Davies: Small insights are at times more helpful than the big picture

17 May 2012 | by Russell Davies

products. It's mostly about research catching up with reality. But now it's legitimised and acknowledged ...

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