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IGN unites with retailer Game to target gaming community

23 Nov 2012 | by Ben Bold

love IGN and our customer research has reinforced what a great fit this is for our brand." Ian ...

Industry view: What is the future of interactive TV advertising?

19 Oct 2012 | by Matthew Chapman

s expectations. We know from our Screen Life research that people actively want to chat, play, discover ...

Think BR: Playing with gamification can help promotional marketers win big

04 Jul 2012 | by Matt Butcher

gaming was once associated with younger men, recent ICM research revealed that 42% of British women over ... for gaming site GameHouse by research company NewZoo found that 9% more people are gaming than a year ago and spending 19% more of their free time playing online. The research also demonstrated the impact ...

The changing gamer

26 Jun 2012 | by Alice Dunn

in their household. Further qualitative research highlights the social element of playing the Wii as a major driver ...

Osborne reveals tax breaks for video games producers

21 Mar 2012 | by John Reynolds

and investment in the UK video games industry. Our research shows that Games Tax Relief should generate ...

Tesco debuts 'Delivery Dash' Facebook game

06 Mar 2012 | by Gemma Charles

selling message . He cited recent research, which had found that the average casual social gamers were ...

Understanding older women gamers

27 Feb 2012 | by Emily Hunt

and preferences, writes Emily Hunt, research director, ICM Research....everyone it seems including MPs, the National Centre for Social Research and the popular press, who all ... recent research shows that women 45+ are still less likely to gamble online than the overall UK ... of larger group of gaming women. We know from our research that a full 42% of British women over 45 ...

Is gamification the next big thing in marketing?

19 Jan 2012 | by Jerry Lloyd-Williams and David Atkinson

to campaigns. And it can help to speed up and enrich feedback loops. What little research there is suggests ...

Brand barometer: Sony, Nintendo & Microsoft, which is most prominent on the web?

13 Jan 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

 

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