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Immediate Media nets £1.5m year-long deal with Silver Spoon

.com . The campaign will also involve editorial support across Olive and Delicious, research, competitions ... . "This is a truly integrated deal involving Immediate s dynamic multi-platform publishing and research ...

Time Inc and Toyota trial content-tailored ad model

The model, dubbed Time Engage, uses data on Time s 130 million readers, married with third-party data from advertisers and research firms to optimise advertising placement across both print and digital titles. The group, which publishes titles including Time, People, Fortune and Sports ...

Think BR: Getting the real measure of return on investment

Marius Cloete, head of research, PPA....stablemates could be even more powerful. Marius Cloete, head of research, PPA ...

Field marketing: coping with the data deluge

the strategy behind everything we do,' says Nick King, market research director at Trader Media Group. 'It ...

Mindshare and PPA study tackles magazine econometrics

Magazines show a higher average ROI than any other media channels according to research carried out...data and data provided by marketing, analytics and research company Ohal. It was commissioned ... . "Firstly, our Magonomics research has viewed magazines separately to newspapers to highlight the different ... to an uplift of 19% in magazine ROI." Marius Cloete, head of research at PPA, said: "Our work with Mindshare ...

My Media Week: Karen Stacey

. On the train back I read an interesting nugget on email from our research team just 4% of Passion listeners ... research showing lack of access to work skills and experience is a major barrier to employment for many ...

All About ... The 21st-century woman

the noise to connect with them? Like most of us in 2010, when Glamour last researched "the 21st ... 2006, when we first carried out this research (pre-recession and pre-digital revolution equalled fun ... with readers). 3. Pre-purchase research is a big part of the 21st-century woman's life, and the internet ...

Magazine newsletters key growth area in reading habits, claims research

of regular magazine readers signing up to weekly newsletters, claims recent research into 21st century...The wide-ranging research was conducted by magazine publisher Cond Nast and aims to look ... in the changes in reading habits from print to digital. The research, conducted with YouGov, polled just under ... , Marie Claire, Elle, Cosmopolitan, In Style, Look and Grazia. Findings from the research included ...

Media Week Awards sold out for second consecutive year

International Campaign and Media Innovation, as well as an expanded research category and a separate Rising Star ...

Think BR: Why digital magazines never turned the page

subscriptions and many experts believe they are failing to gain traction. Research from magazine industry ...

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