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Help bargain hunters buy genuine brands

20 Dec 2012 | by Charlie Abrahams

-criminal underclass. However, new research from enterprise brand protection leader, MarkMonitor, debunks this myth ... -commerce sites, based on anonymised, permissioned panel data gathered by research firm Nielsen. There were ... income, education, age, household size and other factors. The research also revealed shoppers visiting ...

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

06 Dec 2012 | by Nicola Kemp

, Access to Sport, has conducted comprehensive research into how to combat one of the world s biggest ...

Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

between 24-26 November, research firm Conquest assessed the potential damage to the integrity ...

Campaign Media Awards - Best Travel & Leisure Campaign: Nike

22 Nov 2012

Research found that the primary motivation for teens was going to be attracting the attention and respect of their mates, so Mindshare s strategy focused on encouraging and enabling them to broadcast their sporting goals as widely as possible. A MakeItCount hashtag was set up on Twitter and promoted across ...

Think BR: Of mascara and make-believe

12 Nov 2012 | by Jo Lee

Jo Lee, research manager, Ipsos ASI....every now and again. Jo Lee, research manager, Ipsos ASI ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Branded Content: Watch before you buy

08 Nov 2012 | by Suzy Bashford

to attract more men, BBH's research showed that men, unlike women, did not take their fashion cues from ... -analysis and research service WGSN, is yet to be seduced by shoppable advertising Click-to-buy videos have grabbed ...

EDF, Homebase and Heinz, and the marketers behind cultural change

10 Oct 2012 | by David Benady

carried out research to better understand typical customers and how they viewed the chain. The results ... the initiative was activity by the marketing department, which winkled insights from research, educated staff ... driven growth - an organisation might be a finance, sales or research and development-focused culture ...

My-wardrobe.com's Sarah Curran on building an online brand

04 Oct 2012

background, you have already done your research and understand your consumer. Ecommerce is an incredibly ...

Benetton to consolidate £80m global media

04 Oct 2012 | by Jeremy Lee

assignments. The business is currently handled by its own "communications research centre", Fabrica. The shop ...

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