27 Dec 2012
| by Alex Brownsell
" positioning has been developed following a global research project led by global marketing director Jan ...
24 Dec 2012
| by Kieran Kilmartin
New research looks at whether marketers are spending wisely on social media, writes Kieran....
But the question that needs to be asked: is all this money being spent wisely? Not so according to new research.
New research commissioned by Pitney Bowes Software looks at the behaviours and attitudes towards ...
irritated by that company s social media behaviour - an alarming revelation because the research suggests ...
21 Dec 2012
| by Arif Durrani
".
Kantar companies work across 100 countries and across the whole spectrum of research and consultancy ...
21 Dec 2012
| by Matthew Chapman
dropping by 16 points to -31 in the period.
Nick Moon, managing director of Social Research at GfK ...
with Nielsen research, which found supermarkets had suffered a slowdown in sales in the four weeks ending 8 ...
20 Dec 2012
| by Charlie Abrahams
-criminal underclass.
However, new research from enterprise brand protection leader, MarkMonitor, debunks this myth ...
-commerce sites, based on anonymised, permissioned panel data gathered by research firm Nielsen.
There were ...
income, education, age, household size and other factors.
The research also revealed shoppers visiting ...
19 Dec 2012
| by Matthew Chapman
iSuppli Research, December 2012
Global smartphone shipments are estimated to rise by 35.5% year ...
%. Meanwhile, Research in Motion (RIM) has been hit by the much delayed launch of its new BlackBerry operating ...
iSuppli Research, December 2012
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...
18 Dec 2012
| by Matthew Chapman
Shoppers appear to have left their Christmas shopping even later this year, with footfall rising by 0.3% on Saturday and 3.5% on Sunday after a torrid weekend the previous week, which resulted in a 3.9% decrease year on year.
The Centre for Retail Research estimated sales across the whole of Britain hit 1 ...
18 Dec 2012
| by Arif Durrani
study from Thinkbox and COG Research, blended analysis of video footage of 23 households' living rooms ...
to viewers and clearer results to marketers."
David Poltrack, chief research officer at US broadcaster CBS ...
and Twitter in a programme of research and experimentation in this exciting new area."
Follow @DurraniMix
...
18 Dec 2012
| by Matthew Chapman
marketing efforts .
Research from Ofcom shows the surge in uptake of mobile internet is being driven ...
17 Dec 2012
| by Matthew Chapman
months ending October 2012.
BlackBerry maker Research in Motion (RIM) came in third with a 15.2% share ...
.
The research found that Spain has the highest smartphone penetration in Europe, with 63.2% of users having a ...
after a 2.5 percentage-point drop year on year.
The comScore research on mobile trends took ...
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