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Harnessing the power of household buzz

of the internet as an advertising medium can be further realised. According to our recent research that was conducted in partnership with Research Now (August 2012) the average UK household has 5.5 connected devices ... within the home, where over three quarters (76%, Research Now, Aug 2012) of UK adults use at least one ...

Ernst & Young calls in Kreab Gavin Anderson after competitive pitch

, Tom Poston, director/head of research, and Alex Le May, associate. Among the key industry s Ernst ...

UK consumers most prolific web shoppers and online TV watchers, says Ofcom

and shopping on the web, according to research by regulator Ofcom....The body claims findings from its International Communications Market Report, based on research ... not be comparable across different markets. The research found one sixth (16%) of all website traffic in the UK ... in 2010. James Thickett, director of research at Ofcom, said: "Our research reveals that the UK leads ...

Top 20 creative directors

of letting standards slip. This year, there were strong campaigns for Cancer Research UK, Sainsbury s and EDF ... such as Virgin Media and Cancer Research UK, and also launched major digital activity for Bacardi. Haslam played ...

Advertising Agency of the Year: Bartle Bogle Hegarty

and influenced the change of law on cigarette branding on behalf of Cancer Research UK. On the new-business front ...

Top 10 apps

, Digital Showrooms With more people increasingly researching cars online before making a purchase ...

Unilever hires Charlotte Carroll to head UK and Ireland comms

. This includes those relating to Unilever s 11 factories and its research and development base in the UK ...

Sourz shot ad blasted for being too 'youth orientated'

live. It also provided research from a Yahoo survey that found nearly half of respondents over ...

#aoty12: Insight Agency of the Year - Best of the Rest

that emotions drive all decisions - as such, it says that research needs to probe for emotional responses rather ... the market research industry and Brainjuicer has embraced it as the key driver in its methodologies. Central to its strength in innovation is Brainjuicer Labs, the agency's research and development arm ...

#aoty12: Branding Agency of the Year - Best of the Rest

of research sets out to help businesses understand 'seamless retail in the new customer journey'. 'Fitch ...

 

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