New research looks at whether marketers are spending wisely on social media, writes Kieran.... But the question that needs to be asked: is all this money being spent wisely? Not so according to new research. New research commissioned by Pitney Bowes Software looks at the behaviours and attitudes towards ... irritated by that company s social media behaviour - an alarming revelation because the research suggests ...
dropping by 16 points to -31 in the period. Nick Moon, managing director of Social Research at GfK ... with Nielsen research, which found supermarkets had suffered a slowdown in sales in the four weeks ending 8 ...
iSuppli Research, December 2012 Global smartphone shipments are estimated to rise by 35.5% year ... %. Meanwhile, Research in Motion (RIM) has been hit by the much delayed launch of its new BlackBerry operating ... iSuppli Research, December 2012 Follow @mattchapmanuk ...
Shoppers appear to have left their Christmas shopping even later this year, with footfall rising by 0.3% on Saturday and 3.5% on Sunday after a torrid weekend the previous week, which resulted in a 3.9% decrease year on year. The Centre for Retail Research estimated sales across the whole of Britain hit 1 ...
study from Thinkbox and COG Research, blended analysis of video footage of 23 households' living rooms ... to viewers and clearer results to marketers." David Poltrack, chief research officer at US broadcaster CBS ... and Twitter in a programme of research and experimentation in this exciting new area." Follow @DurraniMix ...
months ending October 2012. BlackBerry maker Research in Motion (RIM) came in third with a 15.2% share ... . The research found that Spain has the highest smartphone penetration in Europe, with 63.2% of users having a ... after a 2.5 percentage-point drop year on year. The comScore research on mobile trends took ...
be ignored. The research clearly highlighted that these channels are particularly important for Generation Y ... demographics and focus on the areas which matter most to them. The research reinforced that marketers ...
. This is the surprising finding of Initiative s latest global research report: "The New Power of Television: How Social ...
of the internet as an advertising medium can be further realised. According to our recent research that was conducted in partnership with Research Now (August 2012) the average UK household has 5.5 connected devices ... within the home, where over three quarters (76%, Research Now, Aug 2012) of UK adults use at least one ...
that emotions drive all decisions - as such, it says that research needs to probe for emotional responses rather ... the market research industry and Brainjuicer has embraced it as the key driver in its methodologies. Central to its strength in innovation is Brainjuicer Labs, the agency's research and development arm ...
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