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WPP invests in Singaporean digital marketing agency Qais

15 Dec 2011 | by Sara Kimberley

. It offers digital and marketing strategy, user experience, technology development, research and analytics ...

Keep public onside amid opt-out countdown

10 Nov 2011 | by Daniel Farey-Jones

was following her around the internet, and research Decipher conducted among internet users in April ...

DMA agrees new green targets with Defra

01 Nov 2011 | by Daniel Farey-Jones

researched the current use of suppression in the industry, and will be updated, providing a measure ...

Waitrose unveils first loyalty card in strategic shift

25 Oct 2011 | by Gemma Charles

The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt Nohr Digitas. The scheme builds on the supermarket s myWaitrose online members club, introduced two years ago, and is the result of research carried out among thousands of customers to understand how ...

Aegis acquires direct agencies to boost Scandinavian offering

05 Oct 2011 | by Daniel Farey-Jones

and manufacturers. Aegis retained Aztec despite agreeing to sell its market research business Synovate to French ...

Channel 4 in 'multimillion' pound data and CRM investment

24 Aug 2011 | by Daniel Farey-Jones

of corporate and commercial research, has been promoted to the role of head of advertising research and development. Whitehead said: "The head of advertising research and development will ensure that advances ... ." Claire Grimmond, the controller of research and insight who Gray previously reported to, stepped down ...

Failure to deal with spam damaging mobile marketing industry, DMA claims

27 Jun 2011 | by Oliver Luft

their mobile phones. Research by the direct marketing industry body found that almost half of mobile phone ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

in Oxford is carrying out a three-year research project on neuromarketing that involves measuring consumers ... -store, but research revealed that awareness of Boots' gift range was low. The retailer wanted to show customers ...

Nectar launches virtual fashion high street

18 May 2011 | by Ed Owen

-efficient and enjoyable way. "Our research shows that collectors are buying almost 50% of their fashion online ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

- should the company buy the latter from Richard Desmond. 69: NATASHA HILL - CANCER RESEARCH UK Hill has pioneered a new approach to advertising at Cancer Research UK, using real cancer patients ...

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