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Clinton Cards to introduce online card personalisation

and layout. Commenting today on the research, a Clinton Cards statement said: "This work has resulted in a ...

Shortlist for Media Week Awards 2010 announced

' Edition UM London for XBOX Best Research Initiative Channel 4 ComScore Europe Kinetic Worldwide ...

My-wardrobe.com plans heavyweight marketing drive

Research: "Sitting firmly in the luxury sector, My-wardrobe competes directly with online player Net ...

Cancer Research highlights progress with latest marketing push

Cancer Research UK is rolling out a brand marketing campaign next Monday (12 July), which..., and will be supported through radio, digital, direct mail and PR activity. It will also be featured in Cancer Research ... . The ad shows how the advances in cancer research are helping many patients to overcome the disease ... Research UK, said: "Cancer research is an incredibly complex area and, for many people, it can be difficult ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...

The art of serial brand arson

Schrage, a research fellow at the MIT Center for Digital Business observed the following in an interview ...

Confessions of an internet adman

greatly exaggerated. According to recent Forrester research, European teenagers (of all people) watch more ...

Not rules, but tools

is randomised experimentation, where researchers hone in on the impact of a particular variable. In one test ...

Profile: Michael Bates, marketing director, Morrisons

would never say never.' The latest Kantar Worldpanel research shows that Morrisons has continued ...

 

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