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'Say goodbye to brand managers', says marketing specialist

05 Nov 2010 | by Sarah Shearman

in the future, according to Steven van Belleghem, head of the brand and communications research unit at Belgian...Presenting at the Media Research Group conference in Malta, van Belleghem urged marketers to let ... of mouth marketing is back, and overruling media research," he said. "After Google, world of mouth, speed ... , companies have to catch up with them." The managing partner of the research agency said companies now ...

Clinton Cards to introduce online card personalisation

14 Oct 2010 | by Ben Bold

and layout. Commenting today on the research, a Clinton Cards statement said: "This work has resulted in a ...

Drinks brands set to unite on recycling

07 Sep 2010 | by Gemma Charles

Under discussion is the phrase '100% recyclability, 100% reusability. Every can counts.' The slogan emerged as the preferred option following research, commissioned by trade organisation Beverage ... across advertising and on products' websites, as well as on packaging. The research was carried out ...

Virgin Media promises more transparent broadband ads

02 Sep 2010 | by Maisie McCabe

advertising, after research showed most consumers believed broadband ads were misleading....The research, conducted by ICM on behalf of Virgin Media, showed nine out of 10 customers found ... to be accurate. The research comes after the Advertising Standards Authority instructed the Advertising Code ... interviewed for the research, only 2% said they found the current approach to advertising "up to" speeds ...

YouGov expands in the US with acquisition of marketing consultancy

10 Aug 2010 | by Staff

NEW YORK -YouGov, the online market research firm, is to acquire US marketing and strategic...the scale of its business. The acquisition follows the sale last month by YouGov of US research firm ...

Greater Insight: The online dimension

28 Jul 2010 | by Chris Dubreuil, Research Now

The web can be a cost-effective and efficient medium for information-gathering, but researchers...The quality debate dominates the online market research industry. Much of the focus ... also stimulated lots of debate in the research industry, and in my opinion this analogy sums it up ... ' research phenomenon, with unskilled questionnaire writers able to apply badly designed and worded scripts ...

Greater Insight: Quid pro quo

28 Jul 2010 | by Roger Sant, Maritz Research

research becomes mutually advantageous. Questionnaires need to be clearer, shorter and visually engaging ... in the expectation that they will get some kind of return on their investment of time and effort. The research ... Research. Contact him at Roger.Sant@maritzresearch.co.uk ...

Greater Insight: the latest in market research

28 Jul 2010 | by Staff

What do the UK's foremost market research experts think about how brands can get the greatest...Research Jeremy Griffiths , director of marketing sciences, Europe, Maritz Research Graeme Lawrence , director of sales and marketing, Virtual Surveys Ronnie McBryde , director of research ... -president of client development UK, Research Now Alex Burmaster , vice-president of global communications ...

Greater Insight: Translating facts into action

28 Jul 2010 | by Paul Hague, B2B International

Calculating the return on investment of research activity is tricky, but there are ways in which...The truth and nothing but the truth. It is not a bad edict for market researchers. After all, we are usually hired as an independent source of facts. However, this is by no means the full story. Research ... afford it. Research has, therefore, to have a justification - a return on investment (ROI). Justifying ...

Greater Insight: A new relationship

28 Jul 2010 | by Graeme Lawrence, Virtual Surveys

A client round table earlier this year revealed the appetite among advertisers for research...clients. With the added carrot of Burns Night entertainment, we got together with 10 influential research ... in their shoes and where they see the research industry going in the future. With more than 200 years of research ... consensus that the market research industry is changing, particularly in response to the growth in social ...

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