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Pitch procedure is 'flawed' within technology PR

18 Aug 2009 | by Peter Hay

More than one third of agencies operating in the technology sector are frustrated by 'seriously flawed' pitching practices, according to new research. Twenty-seven of the 73 tech agencies surveyed by Technology PR Services believed that briefing documents were below standard. Meanwhile, 20 per cent said ...

Mobile campaigns 'to reduce brand influence over ad agencies'

13 Aug 2009 | by Colin Marrs

' campaigns, and increase the role of the consumer, according to research released today.

Microsoft to supply Office apps to Nokia handsets

13 Aug 2009 | by Jeremy Lee

and also Research in Motion, whose BlackBerry phones have proved popular in the business market. Microsoft ...

Ex-Samsung marketer Anthony Marsella joins Lancaster University

10 Aug 2009 | by Fiona Ramsay

globally as an international research and teaching institution. Marsella has worked at IBM and Samsung ...

 

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