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Branded discount vouchers on the rise for bargain-hunting consumers

as consumers research purchases of everything from restaurants to clothing....According to research covering more than 4,500 search terms by Hitwise, discount vouchers hit the mainstream in the run up to Christmas, and the voucher market has continued to mature since. Searches for generic terms such as 'discount vouchers' have decreased or remained flat. Traffic to specialist voucher ...

McDonald's reports fast-food outlets staffed by over-60s more profitable

. The findings were based on research carried out by Lancaster University Management School, which analysed data ...

 

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