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PR revenues slump at advertising and communications group WPP

26 Aug 2009 | by Arun Sudhaman

they rose by 8.6 per cent once the acquisition of research firm TNS is factored in. Reported revenues ...

Santander seeks agency to make it high street favourite

18 Aug 2009 | by Kate Magee

in the past two years from about 20 per cent to 85 per cent, and customer and non-customer research confirms ...

Footballers lose respect a survey exclusive to PRWeek finds

18 Aug 2009 | by Cathy Wallace

Exclusive research for PRWeek also found Emmanuel Adebayor, Darren Bent, Cristiano Ronaldo and Carlos Tevez lost respect from fans. However, Michael Owen, who joined Manchester United after his agents released a brochure outlining his strengths, gained approval from the terraces. The survey of more than 1 ...

Zurich appoints iCrossing to search account for Zurich Connect

13 Aug 2009 | by Fiona Ramsay

; mso-bidi-language:#0400;} The initial phase of the campaign will be a research analysis ...

Mutual insurers coordinate their advertising to promote advantages of mutuality

11 Aug 2009 | by Alex Brownsell

. 'Research has told us that mutuals are seen as nice and fluffy, but not dynamic and forward-looking,' he ...

How to make your research budget leaner

11 Aug 2009 | by Duncan McCallum

Making your research budget stretch further in a recession is easier said than done...s knowledge. To overcome this, we have set up client research libraries , where a simple search facility ... to a meeting; use it to make sure your research will be as focused as possible. Review the proposed ... with purchasing cheap research. If you look for cheap research, that is exactly what you will get. Duncan ...

And in the real world... Supermarkets, VAT, Land Rover, ITV and more

10 Aug 2009

and Businesses Research. The report, which signals that the house price crash could well be over, also suggests ...

Barclays hires Penn, Schoen & Berland Associates for reputation review

06 Aug 2009 | by Alec Mattinson

appointed PSB to work on a standalone project researching perceptions of banks among key audiences post ...

Brands face trust crisis

04 Aug 2009 | by Nicola Clark

from Lightspeed Research, conducted exclusively for Marketing, shows that trust is now a bigger issue ... . The research therefore confirms the widespread suspicion that consumers have simply lost confidence ... . The research suggested that brands and supermarkets that have been driving down prices are doing themselves a ...

Adwatch: Comparethemarket.com

04 Aug 2009 | by Staff

or inform. I'm sure they've got some research to say otherwise, but the simple fact is that however ...

 

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