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Editor's comment: Smaller budget, bigger impact

appeals, and research tells us that consumers are becoming more house-proud as they stay in more ...

Mark Ritson on branding: don't believe what viewers say about advertising

impact on consumers'. This unexpected finding was derived from survey research conducted in July by YouGov on 2100 British consumers - research which, in the opinion of your humble columnist, is absolute ... report this information. It's still a flawed piece of research because the costs of the media being ...

Andrew Walmsley on Digital: brands tend to obess with digital measurement

happening. Forrester recently published some research showing how social media specialists ranked ...

Marketing Mole: Who does Google think you are? - Philip Almond, Global brand director, Baileys

reSEARCHers (Biography) Professor Almond's current research interests include apocalypticism in early modern England; and demonic possession, exorcism and witchcraft in early ... www.uq.edu.au/uqresearchers/researcher ...

Can the VoD market sustain a new batch of entrants?

to rise in the last two years. Research firm eMarketer predicts this growth will continue at 3-4% a year ...

Mark Ritson on Branding: consumers should be wary of who is paying for a study

perception as a superior drink to juice-based competitors. It is handy, as the NHC's research is funded ... on health benefits, the research focused solely on nutritional benefits, which even organic producers ... reports, it omitted their potential impact on health from its research, even though several recent studies ...

Andrew Walmsley on Digital: brands make a hash of using Twitter

research, networking and customer acquisition strategy. Starbucks uses Twitter primarily as a customer ...

Andrew Walmsley on Digital: Losing cash on delivery

/security issues' (25%). Last month, Verdict Research published its 'UK e-retail 2009' report. While it predicted a ... . However, in ethnographic research conducted by Generator over the past two years, another picture has ... , the way these charges are presented is crucial. Specifically noted time and again in research sessions ...

Adwatch: Comparethemarket.com

or inform. I'm sure they've got some research to say otherwise, but the simple fact is that however ...

 

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