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Aegis sees profits drop by nearly 90 per cent

's Synovate market research business made a mid-year loss of 3.2 million and the company said that for the first time ever, market industry research growth is expected to be lower than GDP at an estimated minus ...

TV ads 'more effective' than other media

Normal 0 0 1 124 710 Haymarket Publishing 5 1 871 11.516 0 0 0 The research, commissioned by YouGov and the Edinburgh International ... saying they had researched a company or its products online after seeing a TV ad. As many as 31 per cent ...

APG Creative Strategy Awards - Johnnie Walker 'keep walking' by BBH Asia

raised by qualitative research what did Keep Walking have to do with this context? How could we ... . The definitive research on the topic was by Hofstede in the early 70s his analysis of IBM employees worldwide ... Walker comes in an understated black box. Qualitative research on advertising in the category also ...

APG Creative Strategy Awards - Xbox 'Halo 3 - believe' by McCann Erickson

t use tracking research on console title advertising, so we don t have traditional measures that show ...

Initiative wins €20 million Diageo Ireland media

, a winning integrated approach to digital and showed how their research tools could help us improve ...

DfT to launch drug-driving warning ad

the message through to this reckless minority that their behaviour is putting lives in danger." Research ... after taking illegal drugs. The Transport Research Laboratory has also found that one fifth of drivers ...

Mobile campaigns 'to reduce brand influence over ad agencies'

' campaigns, and increase the role of the consumer, according to research released today.

And in the real world....Volkswagen, Porsche, Microsoft, Google, Nokia, Nestle, The Bank of England, The Conservative Party, the BBC and Dennis the Menace

: The Daily Telegraph Microsoft and Nokia yesterday announced an alliance aimed at challenging Research ...

APG Creative Strategy Awards - DTC 'diamond Bride' by JWT Mumbai

, this is for me, this is me." (research) In terms of consumer behaviour as well as attitude, the results more ... of jewellery worn at a wedding, gold is 8.7, diamonds is 1.4 (research) Culturally, gold jewellery ... some quantitative research. The survey threw up startlingly new developments, confirming our belief ...

APG Creative Strategy Awards - Axe 'wake-up service' by BBH Singapore

CAMPAIGN SUMMARY In 2007, Axe successfully launched in Japan. But whilst Axe had recruited lots of users, post-launch research showed that guys in Japan sprayed Axe only few times a week - about half as often as users in some other parts of the world. This was a huge growth opportunity we could almost ...

 

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