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Industry experts dissect Tesco's tactic of doubling Clubcard points

18 Aug 2009 | by Joe Thomas

closely. Malcolm Pinkerton, senior analyst at Verdict Research, believes that the latest phase of Clubcard ...

Mutual insurers coordinate their advertising to promote advantages of mutuality

11 Aug 2009 | by Alex Brownsell

. 'Research has told us that mutuals are seen as nice and fluffy, but not dynamic and forward-looking,' he ...

Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information

11 Aug 2009 | by Alan Mitchell

, research decisions, conduct transactions, keep records, do admin and manage diaries. Every time they do ... Communication Model: the rise of Volunteered Personal Information ', a report that I helped research and write ... individual and organisation. In fact, Ctrl-Shift's research suggests that even those organisations ...

 

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