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Study shows paid-for is preferred over ad-funded content

and magazines, according to new research.

A short-term focus on personality is no substitute for strategy, says Fiona Mason

and philosophy of the Conservatives is critical. Hiring legions of former researchers (sorry, Chiefs of Staff ...

Andrew Walmsley on Digital: Losing cash on delivery

/security issues' (25%). Last month, Verdict Research published its 'UK e-retail 2009' report. While it predicted a ... . However, in ethnographic research conducted by Generator over the past two years, another picture has ... , the way these charges are presented is crucial. Specifically noted time and again in research sessions ...

Mark Ritson on Branding: Marketing stars rise in East

research driving the variables for an extended conjoint study - no problem. Sub-segmentation using brand ... . Many British marketers measure certain variables with precision but do not use qualitative research ...

Advertisers doubt effectiveness of Twitter

. The research company Harris Interactive, with LinkedIn, conducted a poll among 1,015 US advertisers in late June. The research also found that while 83 per cent of advertisers were familiar with Twitter, only ...

Twitter racks up 44.5m global users

to ComScore's April figures. Nielsen NetRatings research revealed yesterday that adults use Twitter at twice ...

TaxPayers' Alliance report reveals 'shocking' figures on Government lobbying

. Matthew Sinclair, research director at the TaxPayers' Alliance, said: It is shocking that such a large ...

The Marketing Profile: Natasha Hill of Cancer Research UK

LONDON - Natasha Hill is a stylish woman, and her look suits Cancer Research UK's (CRUK) elegant...,' she says. 'It is because of research that people are surviving, and demonstrating this increases ... of research to fund and includes film clips of the scientists whose work will benefit. Not only is this level ... to move on to more niche charities that raise funds for research into a specific type of cancer ...

CO2 reduction label rethink

Euan Murray, carbon footprinting general manager at the Carbon Trust, said the decision was taken because 'a single number on the Carbon Reduction Label isn't right for every brand or simple for every consumer to understand'. 'Our research has shown that consumers want a label that shows the brand ...

Brands face trust crisis

from Lightspeed Research, conducted exclusively for Marketing, shows that trust is now a bigger issue ... . The research therefore confirms the widespread suspicion that consumers have simply lost confidence ... . The research suggested that brands and supermarkets that have been driving down prices are doing themselves a ...

 

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