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Christian Aid targets Government with climate change messages

25 Aug 2009 | by Kate Magee

technology. The charity has just released new research which shows that 50 per cent of UK adults believe ...

Recession is good news for some in Irish media results

25 Aug 2009 | by Maisie McCabe

in the current environment" Source: Joint National Listenership Research Ireland ...

Editor's comment: Smaller budget, bigger impact

25 Aug 2009 | by Lucy Barrett

appeals, and research tells us that consumers are becoming more house-proud as they stay in more ...

Phones4U launches online community to engage youth

25 Aug 2009 | by Fiona Ramsay

at www.theubar.co.uk uBar members will be regularly invited to participate in various research topics ...

Mark Ritson on branding: don't believe what viewers say about advertising

25 Aug 2009

impact on consumers'. This unexpected finding was derived from survey research conducted in July by YouGov on 2100 British consumers - research which, in the opinion of your humble columnist, is absolute ... report this information. It's still a flawed piece of research because the costs of the media being ...

Andrew Walmsley on Digital: brands tend to obess with digital measurement

25 Aug 2009 | by Andrew Walmsley

happening. Forrester recently published some research showing how social media specialists ranked ...

The Marketing Profile: Vicki Franks of Kao Brands

25 Aug 2009 | by Amy Golding

are backed by a multinational organisation that spends more than 200m annually on research and development ... leader Dove spent just under 6m on advertising, according to Nielsen Media Research. The Jergens ...

What the recession really means for brands

25 Aug 2009 | by Nicola Clark

LONDON - Consumers are not responding to the recession in a uniform manner - research reveals what...research from accountancy firm BDO Stoy Hayward, based on its analysis of the core business surveys ... of the 'Blitz spirit', the research suggests there has been a tendency by the media to play down the positive ... to research online.' The increased thought that consumers are putting into even small-scale purchases is a ...

The politics of social media

25 Aug 2009 | by Fiona Ramsay

, Bournemouth University's Dr Darren Lilleker, who researches politics and social media, says the UK's political ...

Romantic stories increase sales of Nina

25 Aug 2009 | by Nik Wheatley

, but research from the launch year revealed that although awareness was strong, brand equity measures were flat

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