Search results for "Research

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Redknapps front new Thomas Cook campaign

26 Dec 2009 | by Alex Brownsell

YouGov research, commissioned by the tour operator, which suggests consumers place their overseas summer ... -school family offers, single parent family offers, and free meals for kids on selected holidays. The research ...

Department of Health anti-smoking ad features 'Oliver' musical theme

26 Dec 2009 | by Joe Thomas

that quitters can mark their progress over 28 days. New research from the NHS shows that almost half ...

TV-based VoD to outstrip PC offerings, Kantar survey predicts

23 Dec 2009 | by Sara Kimberley

-based VoD offerings such as YouTube, new research predicts.

The Economist-owned EuroFinance relaunches website

22 Dec 2009 | by Alex Brownsell

information. EuroFinance is a provider of conferences, training and research on cash management, treasury ...

Thinkbox in four-week campaign to promote effectiveness of TV ads

21 Dec 2009 | by Arif Durrani

is as important as ever." Last month, research from Publicis Groupe's ZenithOptimedia highlighted that, in real ...

One in five pounds to be spent online by 2020

18 Dec 2009 | by Daniel Farey-Jones

Currently British shoppers spend one in 13 pounds online, but this will change to one in five pounds by 2020, says the report, to which retail research specialist Verdict contributed. Ebay is attempting to cast 2020 as the tipping point when independent high street retailers need to have developed a ...

TNS-BMRB to launch communications research centre

18 Dec 2009 | by Tristan O'Carroll

LONDON - TNS-BMRB, the WPP-owned research outfit, is launching a communications research centre...research team. The team is made up of more than 20 dedicated researchers who have worked on a number ... strategies. The Communications Research Centre will draw upon resources available from within the wider company, including qualitative and quantitative research methods. It will also focus on thought ...

Trading Places (18 Dec): This week's people moves in advertising, marketing and media

18 Dec 2009 | by Staff

Digital The Internet Advertising Bureau has appointed Tim Elkington as its new head of research, replacing Nicki Lynas who left in October. Elkington will be responsible for leading the IAB's research initiatives, including the biannual online advertising expenditure study. ( Media Week ...

Older generation embraces texting, research reveals

17 Dec 2009 | by Sara Kimberley

research claiming 60% of over-45s are as likely to text as make voice calls on their mobile phones....Texting is becoming as widespread among older people as it is among children, with new research claiming 60% of over-45s are as likely to text as make voice calls on their mobile phones. The research claims texting is becoming more prevalent among older people, with 44% of 35 to 44-year-olds and 14 ...

Mobile video and TV revenues to double in four years

17 Dec 2009 | by Daniel Farey-Jones

to €3.4bn (£3bn), according to new research.

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