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Marketing's Adwatch of the Year 2009

15 Dec 2009 | by Staff

% of respondents in research conducted from 22-24 January. Last year's top dog, Churchill, with its ad featuring ... The information in this feature is based on Adwatch research conducted between November 2008 and October 2009 ...

Coffee Republic revamps stores to attract women

18 Nov 2009 | by Amy Golding

research that showed female customers are deterred by its existing dark interiors.

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

in the market. They are happy briefing research agencies and reviewing the results, but miss the fundamental ... share an age range, gender or postcode is relevant only after we first use our market research to show ... 's consciousness, and commit 5%-10% of your marketing budget to research to collect this data on a continual basis ...

Are you a marketing tease?

29 Sep 2009 | by Nicola Clark

in that.' As if to confirm that research can be made to prove anything, Fox's study found that 20 ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands...has previously run research to identify the UK's most-loved and most-hated brands, there were many that topped both lists. In fact, our exclusive research from FreshMinds into the responses brands elicit from ... of the research, consumers were asked to name any three brands they loved and three they hated. They were also ...

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

The industry appears resilient, but a deeper look shows that research companies face some...At first glance, this year's market research league table indicates that the industry is living up to the received wisdom that research always survives a recession. While 2008 may have been tough for some ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ...

Branded discount vouchers on the rise for bargain-hunting consumers

18 Aug 2009 | by Fiona Ramsay

as consumers research purchases of everything from restaurants to clothing....According to research covering more than 4,500 search terms by Hitwise, discount vouchers hit the mainstream in the run up to Christmas, and the voucher market has continued to mature since. Searches for generic terms such as 'discount vouchers' have decreased or remained flat. Traffic to specialist voucher ...

McDonald's reports fast-food outlets staffed by over-60s more profitable

13 Aug 2009 | by Jeremy Lee

. The findings were based on research carried out by Lancaster University Management School, which analysed data ...

Is the era of the discount label now over in food retail?

28 Jul 2009 | by Staff

and discounter ranges, which are performing strongly. Our research shows one in four customers continues to buy ... out extensive research at the beginning of the year that indicated consumers were not simply trading ...

British consumers cut back on eating out for first time in 40 years

15 Jul 2009 | by Gemma Charles

, according to new research sponsored by McDonald's....of research into the size of the informal eating out' market, was produced by industry analysts, Allegra ...

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