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Apple products top online search terms ahead of Christmas

.45% of all product searches. Robin Goad, research director at Experian Hitwise, said: "UK Internet visits ...

Brands struggle to kick the sales promotions habit

the internet to research their purchases, find the lowest prices and seek out online discount vouchers ...

Nostalgic noughties: celebrities and heritage brands were key themes of the past decade

LONDON - Celebrities and nostalgia have summed up the past decade, according to research from ad

Sex talk: Durex launches online community for members to discuss their sex lives

audience research. The site will also feature sex bloggers and writers from around the world. Peter ...

Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool

; mso-bidi-language:#0400;} In a famous study conducted in the 80s, researchers gave a group ... empowered.' Stirring stuff. Yet new research, conducted by Lightspeed for Ctrl-Shift, finds little ... better value. Poor perceptions The research also investigated what consumers felt when dealing ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

begun to outpace their private-label competitors and reclaim market share. Eric Sher, research ...

Salary snapshot: Marketing executives

Typically aged 33, marketing executives are responsible for developing and producing promotional literature alongside PR activity, exhibitions and market research. A marketer in this role would expect to take home an annual salary of 33,000, according to data collected by the Chartered Institute ...

Delisting frenzy: brand owners and retailers drastically cut number of variants and pack sizes

the brunt, according to market research company Information Resources, Inc (IRI). Asda, for example, has ...

Salary snapshot: marketing officers

Their job will generally involve assisting in the collection and analysis of market research information as well as looking after direct mailings, advertising campaigns and point-of-sale material. With a typical salary of 27,397, according to data collected by the Chartered Institute of Marketing ...

Queen Victoria's perfume brand Grossmith returns to market

, relaunched the brand after discovering his heritage while researching his family tree. Brooke tasked ...

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