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Technology: The Week in Technology

11 Dec 2009

from Apollo Research has found. The jump in coverage has been attributed to the launch of popular video game Modern Warfare 2. Mobile phone company Orange featured second in the research with Microsoft ...

Northern Ireland and Thames & Chiltern CIPR PRide Awards: Top communicators

11 Dec 2009

positive feedback to date. The circulation of 4,500 is increasingly rapidly. Recent research among readers ...

Mumsnet site proves the power of mums

09 Dec 2009 | by Gemma O'Reilly

professionals can get involved. Market research and product testing are also areas of opportunity ...

Year in review for communicators 2009: 2009 the year when..

09 Dec 2009 | by Cathy Wallace

's Twitter 'league table', based on research with Porter Novelli, caused uproar as the microblogging site saw ... in exclusive PRWeek research for the Power Book 2009. The number two slot went to Finsbury co-founder Roland ...

Meet Jackie Martins, Butlins

07 Dec 2009 | by Arif Durrani

using the media to position itself? Mums are the biggest influence on researching and booking a ...

Young people - Dial M for mobile media

04 Dec 2009 | by Kim Benjamin

messages. SMS has historically been the most popular mobile function for young people. Research conducted ... industry data and research carried out by Incentivated, the agencies determined which handsets the target ... computer game screen. The team's research identified that an element of surprise is key to continuous ...

Young people - Casting a web for techno youth

04 Dec 2009 | by Sarah Crawley-Boevey

-olds that launched in October. But a great deal of fine-tuning is still required. Emma Ellis, digital research ...

Colin Byrne, Weber Shandwick: Not just business as usual

04 Dec 2009 | by Colin Byrne

' research shows that the biggest influence on consumer purchasing decisions is online advocacy ... within the campaign team mix. Our research was conducted with nearly 5,000 consumers in half a dozen ... the subtle influence of aboveand below-the-line marketing is even stronger than our research headlines ...

Campaigns: Consumer - BITE parody boosts sales of biscuit bars

04 Dec 2009

-related accidents were treated in A&E departments each year. It commissioned research into biscuit accidents ...

Campaign Promotion: Media Essays - Consumers will value real-time interaction

04 Dec 2009 | by Martin Porter, CBS outdoor

on spotlights and sequins to get us through it? The latest wave of the Moody Britain research from McCann ... Brother, with the agency's research showing the public is becoming increasingly interested in people ... ever before, outdoor's role in bringing content to consumers must be high on the agenda. Research from ...

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