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Spring Research launches new method for measuring consumer emotion

17 Jul 2009 | by Rachael Gallagher

LONDON - Market research consultancy Spring Research has launched a new method of measuring...-fareast-language:#0400; mso-bidi-language:#0400;} Spring Research claims that "Emotimeter" is able to measure ... but inexpensive. Stephen Phillips, founder of Spring Research, said the Emotimeter is designed to give agencies intuitive insight into the magic of their work. He said: "Research has a vital role to play in assessing ...

Burnett unveils first ad campaign for children's charity

06 Mar 2009 | by Sarah Crawley-Boevey

The campaign, which has been created by Leo Burnett, aims to both raise money for research and to provide information into the causes and prevention of miscarriage, premature birth and stillbirth. The animated TV spot, which will break at the end of March, uses poetry to demonstrate how children bring life ...

 

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