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What the recession really means for brands
25 Aug 2009 | by Nicola Clark
LONDON - Consumers are not responding to the recession in a uniform manner - research reveals what...research from accountancy firm BDO Stoy Hayward, based on its analysis of the core business surveys ... of the 'Blitz spirit', the research suggests there has been a tendency by the media to play down the positive ... to research online.' The increased thought that consumers are putting into even small-scale purchases is a ...
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