to remove filtersHonda launches online customer panel through HS&P
04 Dec 2009 | by Jacquie Bowser
LONDON - Relationship marketing agency HS&P has launched an online CRM and research tool for Honda
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Advertising in the noughties - Top 10 DM campaigns
10 Dec 2009 | by Staff
1. Cancer Research UK Smoke is poison OgilvyOne 2007 2. Land Rover Grip Craik Jones Watson Mitchell Voelkel 2006 3. Skoda Badge Archibald Ingall Stretton 2002 4. The Guardian Pasta Claydon Heeley Jones Mason 2005 5. The National Phobics Society OCD Keyboard ...
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
13 Nov 2009 | by Staff
Campbell Roalfe founder Robert Campbell. ( Brand Republic ) Research consultancy Nunwood has hired ...
Mark Ritson on Branding: Heinz meanz business
03 Nov 2009 | by Mark Ritson
, have been jettisoned. The resulting slender portfolio allows Heinz to focus marketing and research ...
Advertising Association to launch foundation to fight negative image
19 Oct 2009 | by Claire Billings
advertising and the proposed ban on alcohol ads, being imposed. The announcement comes after research found ...
Inaugural study claims brand owners spend £25.6 billion on BOGOFs and other sales promotions
19 Oct 2009 | by Staff
on above-the-line ad spend in 2008, according to Advertising Association data. The research is the first project overseen by retail industry researcher Colin Harper, who was recently named as the ISP's first ...
PROMOTIONAL FEATURE - Direct marketing round table
15 Oct 2009
. And it s the accountability of direct marketing, such as research and data that you can actually apply in the real world ...
Facebook becomes a major source of traffic for Capital One
24 Sep 2009 | by Bill Britt
-fareast-language:#0400; mso-bidi-language:#0400;} According to research by Experian/Hitwise, Capital One ...
Tesco point scoring: initial data suggests Clubcard's relaunch may be working
22 Sep 2009 | by Joe Thomas
's research appears to contradict that of TNS Worldpanel data with regards to Tesco. TNS say that it is too ...
Industry experts dissect Tesco's tactic of doubling Clubcard points
18 Aug 2009 | by Joe Thomas
closely. Malcolm Pinkerton, senior analyst at Verdict Research, believes that the latest phase of Clubcard ...
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