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Brand Republic's top stories of 2007

-8 Intercontinental plane emits. The ASA also ruled against Ryanair and Shell . Secondly, research indicated ...

Getting the best from budgets in belt-tightening 2008

for the third year in a row according to our latest research. Meanwhile, internet usage continues to grow ... . Our research has found that integrating digital advertising with direct mail campaigns can increase ...

Advertising that stays at the forefront of consumers' minds

Research Company, and author of the newly released book, Gimme! The Human Nature of Successful Marketing ...

Over half of US teens use social networking sites

, the research found that teenage girls were the most active in blogging, representing 35% of all teen blogs ...

UK digital TV universe passes 21 million mark

homes, according to research published today by Ofcom.

Great marketing is about the personal touch

, we know it, when it s good, we pretty much take it for granted -- our research explores what a ... experience? According to our research, a firm that offers a truly excellent customer experience is one ... in their client. But this is just the beginning -- our research highlights that while factors that make up a ...

Marketing League Table: Research leagues

While the market research industry is in good health, overall growth, especially at the top end...TOP RESEARCH AGENCIES Agency Turnover Turnover % Staff Int ... 450 54 Research Int'l* n/a 62,148,000 n/a n/a n/a BMRB ... Maritz Research 11,500,000 10,300,000 12 100 40 12 BDRC** 9 ...

The Year in Marketing 2007: Marketing's year in the spotlight

, researched using robust methods, while our alliances with respected partners including Nielsen Media Research ...

Direct mail: Top 100 direct mailers

,944,822 14,154,802 60 41 Matalan 5,939,439 11,206,697 61 30 Cancer Research ... ,642,750 80 - ADA 4,839,145 10,748,914 81 - World Cancer Research Fund ... Research UK 47.67 52.33 -36 38 62 - HFS ...

Adwatch of the Year: The work that worked 2007

for details of how the table was compiled. *Nielsen Media Research data for the period Nov 2006-Oct 2007 ... toppings, including berries, honey and yoghurt (30") *Nielsen Media Research data for the period Nov ... ' recall, it decided to research commercials a few weeks after they first go on air. How it works ...

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