Search results for "Research

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MindShare lands £10m international work for Tourism New Zealand

15 Dec 2005 | by by Daniel Farey-Jones

the world, and access to valuable market research." The Tourism New Zealand ad account is handed ...

Thai Airways in global rethink

07 Dec 2005

, according to Nielsen Media Research. It is expected to increase its spend following the appointments ...

IPA Effectiveness Awards 2005: Bronze Award - Lancashire Short Breaks Campaign

02 Dec 2005

, senior partner, HPI Research. ...

Travel agents urged to specialise to survive

30 Nov 2005 | by Nicola Clark in Marrakech

on the internet, whether to find you in the first place, research offers or make a booking,' he added. He urged ...

The New Model Networks

25 Nov 2005

, MMK, Ozone, Resonate, Sunesis, Traffic Advertising, Opinion Leader Research, The Smart Company ... Scott, chief executive. Group companies: Insight Research, Leapfrog Research, RS Consulting, Leith ... . Operating profit (six months to June 2005): £1.17 million. USP: Data and research remain Cello's primary ...

Trendspotting goes mainstream

21 Oct 2005

, the director of trendspotting and research at Euro RSCG Worldwide, says the business itself has changed. "We ... beyond traditional market research. "Focus groups are great but they just back up what you already know ... is really a market research event. "We did one project for a clothing company where we went to small towns ...

Call centres fail customers with overseas operations faring worst

04 Oct 2005 | by by Ben Bold

The research found that 67% of offshore call centres had sub-standard levels of voice quality, compared with 46% of UK-based operations. The research was conducted by voice-quality measurement ... director of marketing, said: "Our research shows that many call centre agents are difficult to hear ...

Airport retail: Top-flight shops

28 Sep 2005 | by James Curtis

Research. While this figure includes commercial activities such as car parking, it is significant ...

Avis launches aftersun holiday campaign through WWAV

23 Sep 2005 | by by Sam Matthews

-term customer loyalty." The campaign is designed to capitalise on research that shows people are more ...

Research examines role of online and offline in financial and travel purchases

13 Sep 2005 | by by Daniel Farey-Jones

, according to new research....Direct response media agency Equi=Media has commissioned an independent research agency to build a ... . The initial qualitative research shows that while TV advertising has a key role to play in raising brand ... . The qualitative research will be combined with quantitative research, using a sample of 600 individuals purchasing ...

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