15 Dec 2005
| by by Julia Pearlman
, according to data released by market research group TNS.
The halt in taking Christmas orders will come ...
13 Dec 2005
| by by Julia Pearlman
According to research by business management consultancy Deloitte, consumers will be spending over £150m a day in the run up to Christmas.
Over the last few years, the numbers of people choosing ...
to the research, 6% of consumers will use the internet to do the majority of their shopping, a 50% increase up ...
07 Dec 2005
| by Charlie Robertson, Chief strategy officer, HHCL United
The Christmas selling season is truly upon us. My research into the comprehension of this ad started with a straw
poll. Unfortunately, this turned out to be among the equivalent of the
Saracens: my respondents took no prisoners. Strategy, idea and execution
are the three points where an ad can go wrong ...
02 Dec 2005
The pitch will take place next week. MindShare, Starcom MediaVest,
Universal McCann and one other agency will present. The company spends
£10 million in the UK annually, according to Nielsen Media
Research. Simon Foster, the senior manager, marketing impact, for Burger King,
said the fast-food chain ...
01 Dec 2005
| by by Staff
The pitch will take place next week. MindShare, Starcom MediaVest, Universal McCann and one other agency will present. The company spends £10m in the UK annually, according to Nielsen Media Research.
Simon Foster, the senior manager, marketing impact, for Burger King, said the fast-food chain ...
30 Nov 2005
| by by Helen Dickinson
Research estimates that mail-order sales have fallen by 2.8% this year - a third annual downturn ...
retailers, 60% use catalogues and brochures to generate online sales. The research also found that 36 ...
30 Nov 2005
fruit and
vegetables in the same way as processed foods, according to Verdict
Research senior analyst ...
30 Nov 2005
market share, allocating substantial space to cards
throughout its estate. According to research firm ...
The National Consumer Council, an independent publicly-funded research and policy advice body, has drawn up a report on supermarket price promotions such as buy one get one free known in the industry as BOGOFs.
The worst offender in terms of concentrating promotions on sugary and fatty food was the Co ...
25 Nov 2005
JCDecaux has finished a major study into how customers view Tesco TV. The research, which JCDecaux