McCain readies loyalty push through Carlson
14 Dec 2005 | by by Ed Kemp
with potato". McCain spent £9.4m on advertising in the year to June, according to Nielsen Media Research ...
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Profile: Alternative thinker - Guy Longworth, Marketing director, Marlow Foods
21 Dec 2005 | by Nicola Clark
Longworth. Marlow Foods' research suggests that 65% of consumers want to improve their diet; Longworth ...
Branding News: Snack-a-Jacks puts £4m behind variants
14 Dec 2005 | by Ben Carter
budget of more than £3m in 2004, according to Nielsen Media Research. The brand's rice snacks captured ...
Sector Insight: Savoury biscuits - Health infusion
14 Dec 2005
. 'Research shows that healthier shoppers avoid the temptation of shopping in the snacks or confectionery ... 6423 7580 3886 9524 4296 8836 Source: Nielsen Media Research/Mintel SAVOURY BISCUIT ...
Top Performers of 2005: Campaign of the Year - Stella Artois
09 Dec 2005
," the research company predicted. "There is an indication that the ad will not fuel a sense of exclusivity around ...
Brand Health Check: Birds Eye potato range
07 Dec 2005
brands including McCain at TBWA\London, and Alan Cooper, a partner at HPI Research, which has advised ... PARTNER, HPI RESEARCH GROUP Launched on the crest of a convenience-food wave, Potato Waffles are now ... 's are having a powerful impact. Our research has suggested that, more than their counterparts in continental ...
'Pester ads' aimed at children could become criminal offence
05 Dec 2005 | by by Julia Pearlman
attempts to ban ads during children's television. In 2004, Ofcom ruled out a total ban after research ...
Burger King reviews £30m Euro media
02 Dec 2005
The pitch will take place next week. MindShare, Starcom MediaVest, Universal McCann and one other agency will present. The company spends £10 million in the UK annually, according to Nielsen Media Research. Simon Foster, the senior manager, marketing impact, for Burger King, said the fast-food chain ...
Media: Strategy Analysis - Selling your soul for a Stella Artois
02 Dec 2005
Stella Artois is among the UK's most successful brands. However, research showed that younger consumers ... audience segments. Research explored the most appealing aspects of the brand, tested ten creative routes and identified the media options that would best demonstrate Stella Artois' cult status. Research showed that ...
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