to remove filters2004 Healthcare survey
10 Aug 2005
Research shows that GPs value creative PR and accurate sales-force delivery from pharma firms
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2004 Management Report: Use of research
06 Oct 2005
often PROs rely on gut feel. We examine four key areas in which audience research can be invaluable
2002 Budget survey
10 Aug 2005
PR Industry Budget Report by PRWeek /Dynamic Markets. Independent market research assessing PR
Case study: Boots No.7 - intelligent media planning
24 May 2005 | by Professor Angus Jenkinson and Branko Sain
of Integrated Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School. ...
Banks, brands, mergers and acquisitions
18 Apr 2005 | by Joseph Benson and Jack Foley
Recent McKinsey research observes that while "intangible assets make up most of the value of M...this value. As recent McKinsey Company research observes, while "intangible assets make up most ... research already indicates that between 50% and 80% of mergers fail to deliver the expected positive ... by conducting qualitative research within discrete key stakeholder groups. These key stakeholders include ...
When it comes to the bottom line, it's knowing the biz v. giving good buzz
31 Mar 2005 | by Carl Anderson, Doremus
with proprietary research to challenge conventional wisdom. Going beyond developing a list of magazines that CEOs ... year makes! Perspectives in the C Suite are always changing. That's why research needs ...
The broadband revolution
15 Mar 2005 | by Laurent Ezekiel
be the norm as the price becomes comparable to narrowband. Add to this adoption rate research by Forrester ...
A critical analysis of methods of valuing brands and brand equity
15 Feb 2005 | by Dr RK Srivastava
Despite extensive research on branding and brand equity in recent years, relatively little has been...Executive Summary While there has been much research on branding and brand equity in recent ... research, the obstacles to brand valuation and valuation approaches. The various approaches available ... published in the Journal of Marketing Research during 1987-1997, Malhotra et al concluded that in the area ...
Rethinking the pharmaceutical marketing model
04 Feb 2005 | by John Singer
vision and leadership, product research, manufacturing, business intelligence, information technology ...
The future of ownership
10 Jan 2005 | by Chris Middleton
of archetypes indentified by our research: Light Lifers enjoy material possessions, it's just that they see ... website at www.sociovision.com. Sociovision are a European research-based consultancy, specialising ...
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