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Aegis says investment in media will help earnings growth

21 Dec 2005 | by by Daniel Farey-Jones

In its media division, the group reported that competition in traditional media and planning continued to be intense, but it was benefiting from its investment in specialist media, communications planning and digital. In its market research business it observed particularly good growth ...

Ofcom warms to brands in shows

21 Dec 2005

by broadcasters, advertisers and suppliers. The announcement of the consultation coincided with Ofcom research ...

Aegis buys Scandinavian research network Univero for £10m

19 Dec 2005 | by by Sam Matthews

LONDON - Aegis has acquired Scandinavia's largest independent market research network Univero...Univero is a full-service market research network. Its businesses include MMI Univero in Norway ... significant European market. Entering the Scandinavian research market has been a priority for Synovate; we ... , communications, media, youth and retail research. The various businesses will now become part of Aegis' research ...

United says second half in line with expectations

16 Dec 2005 | by by Sam Matthews

for £247m to RTL and market research arm NOP for £383m to Gfk. The sale enabled the group to acquire ...

MindShare lands £10m international work for Tourism New Zealand

15 Dec 2005 | by by Daniel Farey-Jones

the world, and access to valuable market research." The Tourism New Zealand ad account is handed ...

Posterwatch: The monthly analysis of outdoor advertising recall

14 Dec 2005

10 Buses Oral B Abbott Mead Vickers BBDO/MindShare 28 Posterwatch research ...

Raymond Snoddy on media: The grey pound isn't black and white

14 Dec 2005

for doing its job and carrying out original research on the biggest, richest minority segment ... -strong audience. A new TV channel, Silver Screen, is, however, on the way. The latest research demonstrates ... . The OMD research gives the moniker of 'Live Wires' to one big grouping. These people have all ...

Adwatch of the year: Adwatch stars of 2005

14 Dec 2005

. *Nielsen Media Research data for the period Nov 2004-Oct 2005 BEST RECALL IN ANY SINGLE WEEK 05 04 ... Research data for the period Nov 2004-Oct 2005 ...

Agency of the Year 2005: Media Agency of the Year - PHD

14 Dec 2005 | by Jeremy Lee

introduced qualitative research into the media planning process. It discarded the traditional, unscientific ... with MRI research data into the way media works on different parts of the brain. Evidence of how ... . The agency won a Marketing Research Award for its work on behalf of Buena Vista Home Entertainment, which ...

Metro International launches online European reader panel

13 Dec 2005 | by by Sam Matthews

The Metro Life panel, powered by online research agency eDigital Research, aims to have more than ... research will include ad effectiveness surveys to provide advertisers with feedback on the impact ... Maunoir, head of research at Metro International, said: "Combined with the TNS Gallup pan-European survey ...

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