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Battle of the breakfast shows rages on in the capital

30 Jan 2004 | by Jules Grant,

this result reflects the true performance of Virgin. It is contrary to our own independent research and to our ...

World: media analysis - How Metro became a magnet for big multi-market ad deals

30 Jan 2004

and research, it could be the first of many: "We're always talking to potential partners, whether for joint ...

Royal Mail shakes up marketing to take on rivals

30 Jan 2004 | by Ben Bold,

's brand development, market research and communication. Walker will also oversee the organisation ...

Data cleansing standards must remain a priority

30 Jan 2004

Conduit's annual data decay research last year demonstrated that the decay of data wastes businesses £220m a year. With business-to-business marketing, data cleansing must remain a priority. Over just two years, over 50% of data is likely to become inaccurate and the resulting damage to business ...

Rajar confirms plans to test electronic measurement

30 Jan 2004 | by Ian Darby

Rajar, the radio audience research body, has confirmed that it plans to spend 500,000 during 2004...-based audience research and at the same time announces an extension of paper diaries that will take us until ... . This follows a 15-month trial run by Rajar that ended inconclusively earlier this year. The research body also announced that it would increase the sample of 15- to 34-year-old males used in its research ...

EBG moves to raise profile

30 Jan 2004

, has started a PR drive to raise the profile of its research and financing business....Grandfield executive chairman Charles Cook leads the account, which focuses on highlighting EBG deals, getting EBG analysts into the business pages and building analysts’ profiles. ‘If an analyst is regarded as the most competent one in retail, people are going to want to use their research,’ said EBG ...

Natural History Museum PR hunt

30 Jan 2004 | by Mark Johnson

The head of comms role at the NHM covers marketing, visitor research, media relations and internal comms. In the past two years the museum has expanded its educational work, launching the £35m Darwin Centre in 2002. Holden will take up the newly created director of marketing and development role ...

WellBeing signs Claudia Schiffer

30 Jan 2004

,000 towards research. ...

Millward Brown tool tracks media

30 Jan 2004 | by Mark Johnson

is useful for viral marketing.’ Hampton said the emergence of the internet as a research tool ...

Atomic energy body hires Grayling to boost image

30 Jan 2004 | by Ravi Chandiramani

behind ‘fusion research’ to develop environmentally friendly energy sources. Grayling scooped the three ...

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