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Kelly Holmes re-signs as face for Reebok women's push

Holmes will appear in campaigns alongside athletes such as Nicolas Anelka and basketballer Allen Iverson, along with the rapper 50 Cent. She will also appear as ambassador for Reebok's sponsorship of the Race for Life, which raises money for Cancer Research UK. Michael Price, marketing director ...

Retail News: M&S backs lingerie in debut cinema ad

'. Mintel research revealed last week that M S is set to be toppled as Europe's biggest clothing retailer ...

IPA Effectiveness Awards 2004: Silver Award - Marks & Spencer Lingerie

special. Research showed that women's range of lingerie had grown in keeping with their social outlooks ...

Interpublic wins €20m Tommy Hilfiger pan-Euro media

The account, including media planning and buying, media strategy, research, analysis and consumer insight, will be handled by Initiative's international team based in Paris and BrandConnection in the Netherlands. Initiative Paris will serve as the lead office for Southern Europe and will be responsible ...

Consumers spending more on DM-promoted items

to new research carried out for the Direct Mail Information Service....In the 12 months to September 2004, when the research was conducted, consumers spent £27bn on goods as a result of direct mail promotions. This represents a 2.3% increase on the figure from ... , of course, is quite different and this research graphically illustrates just how important the direct mail ...

McDonald's is teens' favourite food brand survey finds

The new research has been carried out by UK Club Culture, a clubbing brand aimed at under-18s, to draw a picture about the lifestyles of British teenagers. It found that the top five food brands ... . The research has been compiled by marketing agency KAE on behalf of UK Club Culture. If you have an opinion ...

The Work: New Campaigns - UK

on the previous year according to the research company ARC Group, and technology such as this could cause a big ...

Nike hires brand chief from Lowe

Media Research, Nike spent £10.3m on advertising in the UK last year. ...

Knickerbox rolls out exercise line

. Earlier this month, Goodstuff was appointed to work on Knickerbox's consumer research, brand positioning ...

Salomon targets sporting women

Product development is being focused on creating a range of lightweight and 'more feminine' equipment. All the products and sportswear in the range have been designed by women. Marketing manager Sonia Prior said that Adidas-owned Salomon currently reinvests 15% of its turnover in research ...

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