16 Dec 2004
| by MediaWeek
as research has revealed buyers often buy at least one other title at the same time of purchase. Publishers ...
16 Dec 2004
| by Staff
Manley's departure follows an earlier suspension after an investigation into various financial irregularities.
As previously reported on Brand Republic, investigators were understood to be looking at the relationship of the marketing department with suppliers, including advertising agencies and research companies ...
16 Dec 2004
| by Daniel Farey-Jones and Gordon MacMillan,
delay in order to meet the timetable to a new research contract published by Rajar in September 2004 ...
to meet the timetable to a new research contract published by Rajar in September 2004.
However, he ...
16 Dec 2004
| by Jennifer Whitehead,
as shoppers abandon the high street, according to new research....According to Hitwise research, 13.1% of all internet visitors in the first week of December were hitting shopping and classified websites, an all-time high in the internet research company's records and an increase of 4% on the previous week's market share, and up 24% on the same time last year.
The figures ...
16 Dec 2004
| by Staff,
division at Microsoft Research and building the data mining products for Microsoft's server division ...
15 Dec 2004
| by Sam Matthews,
research on cultural diversity and sensitising broadcasters to support greater diversity in content ...
15 Dec 2004
' was the most researched work Direct Line had ever aired, so its success was no great surprise to client ...
on NOP's weekly Adwatch research Nov
2003-Oct 2004/*Nielsen Media Research data for Nov 2003-Oct 2004 ...
-house/Mediaedge:cia 78 29 Jan 26.1
Source: NOP/*Nielsen Media Research data for the period Nov 2003-Oct
2004
...
15 Dec 2004
| by Jennifer Whitehead,
by the World Advertising Research Centre and published by the Advertising Association. The full report ...
15 Dec 2004
| by Ben Bold,
at a voiceover promoting holidays in exotic overseas locations. The strategy was devised after research ...
15 Dec 2004
In a year of acquisitions, mergers and consolidation, market research agencies have had to prove..., in collaboration with ad agencies, in determining the right creative approach through research. The mid ...
compared with 2003.
The application of new areas of research such as ethnography and semiotics has been ...
of creative development research to Unilever's Lynx/Axe deodorant brand on global campaigns.
Focusing ...